Men's Humor Clothing

New and exciting Danish street-wear brand, Humor Clothing, aims to provide comfort and style to the Facebook generation. Pieces feature original cuts and colourful prints which make them instantly recognisable. Humor wants its clothing to be used as building blocks, to be mixed and matched in the same way that 2 different pieces of music can be mixed to create something fresh and edgy. Humor Clothing aims to be versatile and wearable for any occasion, be it down the gym, at the pub or on a night out.

Humor Clothing's main influences are street-style and electronic music. Imagination is key when it comes to Humor, pieces are designed with the idea that they have a personality and sounds of their own, this is reflected in the shapes, colours and patterns. Humor's seasonal collections are influenced by trickle-up trends from the streets of Tokyo, New York, London and Berlin. Other things which inspire this creative brand include advertising, vintage clothing and trends, humour, and classic Scandinavian knitwear.

This season's offering from Humor Clothing is just as colourful and quirky as always. Patterns included checks and stripes in bright pop art colourways and a range of asymetric shirts and jackets. The collection stays 'street' with features such as drawstings on shirts and drop crotch jeans.

All Humor Jeans are 100% Cotton, have a 34" leg, and feature rivets and buttons embossed with the Humor logo.

Santiago Jeans

The Santiago style of jean is arguably Humor's most recognisable piece. These jeans are included within every Humor collection, adapted to fit the season's hottest denim trends. Variations of the Santiago jean include the distressed 'used jeans' with paint splats and the 'used wash jeans' with sandpapered fronts.

Standard features are a drop crotch, tapered legs to fit loose at the thigh and narrow round the calf, and a visible button-fastening fly.

Colours available include sky blue, indigo, grey and stonewash, with green, red and purple coming soon as part of Humor Clothing's spring/summer 2011 collection.

Price: £70-90 depending on variation.

Dash Jeans

The Dash jeans feature a hidden button fly with crossover button fastening. They have a tapered leg with a slightly twisted seam, panel detailing and contrast stitching. Front pockets are hidden to create a smarter look than the other Humor syles.

Price: £79

Zanka Jeans

The Zanka style of jean has a drop crotch, narrow calves and an exposed button fly like the Santiago, but also features an adjustable cinched back, oversized belt hoops, and cargo style pouch pockets on the side of the leg. This style comes in an Indigo and a black, both with dark stitching.

Price: £79

Weely Jeans

New for spring/ summer 2011, the Weely jean has the same exposed button fly as the other styles but doesn't have a drop crotch or arched legs. This style is shaped from coated denim and includes 2 deep back pockets and 2 low slanted side pockets. They have panel detailing on the legs and welting at the ankle.

Price: £79

WASHING INSTRUCTIONS (All Jeans)

40 Degree Wash, Cool Iron, Do Not Tumble Dry.

Another key piece of Humor clothing is their graphic tees, always in bright, stand out colours. The great thing about these t-shirts in that they're relatively cheap with prices ranging from as little as £25.

For the more adventurous, Humor Clothing's range of contemporary shirts are designed to be worn casually. Their asymmetric cuts and bold patterns means they stand out as quirky urban designs. Fabrics are thick cottons and jersey, almost like a modern take on the lumberjack shirt. This season many feature high stance collars giving shirts an outerwear look. Key features are contrasting fabrics, asymmetric cuts, twisted cuts, streetwear detailing, and colourful stand out prints.